If your company is like many others these days, chances are you are creating visual content at a mind-blowing rate. The question will soon arise, if it hasn’t already, is how to manage these visual assets? The reasons for having a workable visual content strategy are rooted mainly in time-savings and asset protection. How often […]
Didn’t your dad tell you that nothing in life is ever really truly free? That’s never more true than when it comes to marketing. There is always; I say again always, a cost to be paid, whether it is dollars and cents or your valuable time. So how can you get a accurate picture of […]
LinkedIn has quickly become a social media powerhouse among professional and business people. The days of it being merely a place to dump your resume are long over, as LinkedIn now drives four times as many visitors to your home page as Facebook and Twitter combined. Not only that, newer initiatives on the site like […]
The simple fact of the matter is that headlines matter. They are your first and quite often only chance to hook your reader into what you are trying to say, and in many cases, sad to say, great content goes unread merely because the writer wasn’t able to convey quickly and compellingly what follows. Because […]
We all know that Facebook has a tremendous reach, and that it has enormous potential for your business. What you may not know is how you can effectively use Facebook in your business. There are some definite do’s and don’ts with regards to using Facebook for business, and the thing you don’t want to do […]
Google Hangouts were made to take advantage of the best of both video and social media, by creating a platform where you and your audience can interact and educate. Unlike most traditional webinar platforms it offers the advantage of being near immediate, very interactive, widely accessible and best of all free. Not only that, they’re […]
Local search had been spared much volatility since the Hummingbird update last fall, but that’s all changed now with the Pigeon update. The stated aim of this update is to more closely tie local results with what the standard web ranking signals now are. This is presumably done to make rankings more consistent, and increase […]
It’s hard enough to make sure you fit enough time into your day to make your social media efforts happen. It’s a tragedy if all of that effort is wasted! So after all the effort to make sure you’re posting regularly to your special mix of social media channels, whatever that is for your business, […]
Email marketing can be a tricky business, and what’s acceptable is subject to change as time passes, so it’s a good idea to revisit email marketing best practices on a regular basis. What works best is affected by other aspects and technology changes, so if we want to get the very best results we need […]
Visual marketing is coming to a screen near you. Actually, it’s already there! The practice of using videos, images and other content connected with some visual element, (such as blog posts) is getting huge attention now as these mediums show themselves effective at driving far more traffic and sales than simple text. The social world […]
Visual marketing is coming to a screen near you. Actually, it’s already there! The practice of using videos, images and other content connected with some visual element, (such as blog posts) is getting huge attention now as these mediums show themselves effective at driving far more traffic and sales than simple text. The social world […]
Would it shock you to find out that there are about as many social media tools as there are photos of the Kardashians floating around the Web? Seriously, you can get a migraine trying to figure out which of these tools you need to use, and why. Yet we’re going to try to help you […]
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